Welcome to CubicICE


A production line of marketing success

If you’re looking to grow your business in the B2B or industrial space through innovative, results-driven marketing campaigns that increase lead generation and enhance brand awareness, you’re in the right place!

CubicICE offers you the full range of digital marketing, public relations and creative design services to execute marketing strategies tailored to your business requirements.

Our speciality is in producing content that engages engineers, manufacturers, procurement officials and distributors through effective marketing channels; in transforming the unique technical details of your products and services into compelling, powerful marketing campaigns. Our team combines innovation, creativity, knowledge and production skill with a strong customer focus to ensure maximum ROI from your marketing spend.

Automotive, mining, construction, manufacturing, energy, plant and factory automation, material handling, petrochemical, oil and gas, ICT, warehousing and logistics, packaging, electronics, engineering and water treatment – these are just some of the many industries we’ve been involved in over a marketing legacy that spans more than 30 years and over 200 clients.

Get in touch with us today to see how we can help you grow your business!

Back in 1986, Megan Stark saw a need for a marketing agency that focused on meeting the unique communication requirements of South Africa's B2B and industrial companies while offering all the cutting-edge strategies and technologies from across the marketing spectrum in a single place. Today, we continue this vision by mobilising and harnessing the potential of new and proven marketing channels into a platform tailored for B2B communications.

Our approach to marketing partnerships

CubicICE becomes fully integrated into your business, functioning either as your external marketing department, or an extension of your internal marketing department. A key element of our success is gaining a thorough understanding of your business and the industries in which you operate. Once we understand your business and what its objectives are, we design a marketing strategy that will support your business in achieving it goals and objectives. We work hand-in-hand with our clients, meeting your business objectives through focused marketing efforts.

CubicICE focuses on establishing long-term relationships with its clients, many of which have been doing business with the company for 30+ years.

Why do B2B companies choose CubicICE as their preferred marketing partner?

A specialist in acquisition and retention marketing strategies, CubicICE is a full service integrated marketing agency offering all necessary in-house consulting; business planning, research and strategy; copywriting; graphic and digital design; campaign performance measuring and analysis; media planning; and administrative skills - all from our Sandton-based office in Johannesburg.

  • In-depth strategy planning (finding the best marketing mix)
  • A digital approach that delivers results and a business advantage
  • Leaders in Search Marketing (AdWords and SEO)
  • A Google Partner, SEO-certified company and IAB member
  • Service flexibility designed to meet your evolving needs
  • Innovative creative design team
  • In-house advertising / media planning and management
  • Passionate about quality online lead generation
  • Proven experience in various industrial and B2B industries
  • Strong B2B and industrial media relationships
  • "This team is ready and able to give any organisation a serious competitive advantage.”
    Jim Sterne, Chairman
    Web Analytics Association
  • "Hats off to your amazing team! Of all the websites [simultaneously going live around the world], you were the only one that was ready for day one! Awesome job!"
    Anthony DiGiacobbe
    ContiTech AG
  • "We have had a productive marketing relationship with CubicICE for over 10 years. Our digital campaigns last year resulted in approximately R 105-million worth of new business."
    Chris Braybrooke
    Veolia Water Technologies South Africa
  • "Thank you for the amazing work done on our website to date. You created a major impact and the tremendous effort and commitment from you and your team is tremendously gratifying."
    Roy Roche
    Multotec

Meet our team!

This all-star cast of wizards, gurus, artists and busybodies combine creative flair with analytical and business acumen to bring innovative marketing concepts to life! We're boundary breakers, mischief makers and fans of strong coffee; a company of vibrant ideas, funky personalities, friendly faces and insatiable passion. Being awesome is what gets us out of bed in the morning! Without any further ado, let's meet the big bosses:

Megan Stark
Managing Director

Megan's skills are firmly entrenched in the B2B and industrial environments with over 30 years of marketing experience and a strong PR background. Megan plays a key role in developing fully integrated marketing strategies that include public relations, digital marketing and advertising strategies, as well as acting as an advisor to management teams. She utilises her dynamic combination of experience and drive for new approaches to deliver targeted, relevant and effective strategic solutions to clients.

View some of our current clients here.

Suresh Matadin
Creative Director

Suresh has over 29 years of creative design experience in a diverse range of industries. Since joining CubicICE in 1994, he has met the challenges of the B2B and industrial market head-on with his vibrant use of creativity and production know-how. As the company's Creative Director, Suresh is invaluable in conceptualising and executing Internet designs, corporate identities and advertising campaigns.

Our client's successes

Paid Search

SANY

Heavy construction equipment manufacturer & services provider.

Aug 2023 - Feb 2024 (6 months)

4M+

Impressions

37,201

Clicks

67%

Engagement

561

Total Leads

Organic Website Marketing, Paid Search & Live Chat

Bosch Rexroth

Africa’s leading hydraulics, pneumatics & automation provider.

A fully integrated digital strategy that grows in strength annually!

Website Leads:
2021: + 15k
2022: + 22.4k
2023: + 25.5k

Paid Search Leads:
2021: + 3.7k
2022: + 5.7k
2023: + 4.3k

Live Chats Leads:
2021: + 1.4k
2022: + 1.3k
2023: + 4.3k

Sales:
2021: + R28 M
2022: + R30 M
2023: + R50 M

Website Leads:
2021: + 15k
2022: + 22.4k
2023: + 25.5k

Paid Search Leads:
2021: + 3.7k
2022: + 5.7k
2023: + 4.3k

Live Chats Leads:
2021: + 1.4k
2022: + 1.3k
2023: + 4.3k

Sales:
2021: + R28 M
2022: + R30 M
2023: + R50 M

Organic Website Marketing, Paid Search & Google Business Profile

Truco

Leading rubber manufacturer & services provider for industrial industries.

Jul 2023 – Dec 2023 (6 months)

Advert Reach:
16.7 million people saw Truco’s adverts.

Interactions: 
472 000

Website Leads: 
8 305 potential customers

Organic Traffic: 
1.31 million people via Google search