B2B Public Relations

Don’t leave your Public Relations to chance

CubicICE has built its reputation in B2B public relations over the past 30 years. In this time we’ve helped more than 200 clients maximise their PR spend through effective traditional and online communication campaigns. PR is a powerful and cost-effective tool for shaping public opinion and building a positive environment in which a company can operate and do business. We offer an integrated marketing approach to work with you to build your brand image, enhance credibility, engage your target market and increase lead generation.

From strategy to production, publication and evaluation, CubicICE is your one-stop shop for B2B public relations.

  • Monthly retainers tailored to your PR requirements
  • In-house team of technical writers
  • Relations with over 500 vertical market publications
  • Media monitoring across print, digital and electronic publications proves ROI

Our Public Relations services include:

PR Strategies

Focusing on growing brand visibility and credibility, our end-to-end PR service includes press releases, blogs, social media and events.

Media Relations

We use our strong media relations to maximise your brand coverage and ensure your PR content supports your organisation's goals.

Technical Writing

Whether as news, catalogues, blogs or white papers, our writers will help communicate technical concepts into easily understood language.

Press Release Writing

We combine a high proficiency in compelling news writing with a refined understanding of the technical requirements of writing for industry.

Media Training

Our media training will ensure your spokespeople get key messages across and create quotable sound bites that enhance your brand.

Media Monitoring

We use 360 degree print, digital and electronic media monitoring so that we can show our clients what their ROI is of our PR services.

Online Public Relations

CubicICE is skilled in paid, shared and earned online public relations, from design and execution to performance monitoring and analysis.

Reputation Management

Companies use our PR capabilities to build and maintain a positive public image, respond to negative press or address a damaged reputation.

Crisis Communication Management

We'll help you have a PR crisis strategy in place so that when things go wrong, you can minimise damage to your brand with effective media engagement.

Internal Communications

Increase employee engagement and emotional buy-in to your organisation. We offer emailers, newsletter, print and social media communication.

Custodians of your brand

CubicICE becomes fully integrated into your business, and functions as your external marketing department. In this way, we strive to gain a thorough understanding of your business and the industries and markets you operate in.

We work hand-in-hand to meet your PR objectives through focused marketing efforts. Our approach is to assess your business requirements, formulate a public relations strategy, and implement a plan that reinforces your business goals.

In the last year, we achieved over R9.5 million's worth of PR coverage for one client

Public Relations content

From writing compelling press releases and technical articles to planning and handling media schedules, CubicICE is unique in the wide range of in-house services we can deliver to our clients!

As your TOTAL public relations and marketing partner, we provide strategic communications and creative concept development, design and execution, together with measurement and surveys.

We gauge the reception of our marketing content and evaluate the ROI of your press releases as part of our integrated approach to public relations. For this purpose, we partner with an independent, 360-degree media monitoring company that monitors:

  • 500 vertical market publications
  • 2 200 websites
  • 150 national television and radio stations
  • 23 African countries

Media relations

We've had relations with the B2B media for over 30 years, assisting clients with media relations and ensuring the most appropriate corporate messages are distributed clearly and effectively to enhance and maintain the company brand.

CubicICE has also established relationships with many editors, journalists and publishers of South Africa's finest trade journals. We use our presence in the editorial field to secure clients maximum exposure for your business!

We're fully equipped to provide guidance and training for spokespeople who need to provide articulate, carefully-worded content to the media.

What our clients say about us

  • "This team is ready and able to give any organisation a serious competitive advantage.”
    Jim Sterne, Chairman
    Web Analytics Association
  • "Hats off to your amazing team! Of all the websites [simultaneously going live around the world], you were the only one that was ready for day one! Awesome job!"
    Anthony DiGiacobbe
    ContiTech AG
  • "We have had a productive marketing relationship with CubicICE for over 10 years. Our digital campaigns last year resulted in approximately R 105-million worth of new business."
    Chris Braybrooke
    Veolia Water Technologies South Africa
  • "Thank you for the amazing work done on our website to date. You created a major impact and the tremendous effort and commitment from you and your team is tremendously gratifying."
    Roy Roche
    Multotec