Crisis Communication Management


Don’t let a crisis become a disaster

In all businesses, things can (and do) go wrong. And when they do, they can be quite serious. If your company is faced with a PR crisis, responses such as “No Comment” and “Off the Record” aren’t likely to save face and pacify a clamouring, hostile environment!

You need a far more strategic approach to dealing with the media in the face of a crisis. That’s where we come in. We’ll help you:
  • Disseminate accurate information as quickly as possible
  • Respond to incorrect information that may be circulating
  • Activate appropriate mechanisms to keep the public, media and stakeholders continually informed

Effective crisis management begins with a public relations strategy that is put in place before the crisis actually occurs, so contact CubicICE today to see how we can help you with yours!

Effective Strategy Formulation

We'll work with you to analyse your particular potential problems and devise a step-by-step crisis management plan to deal with them.

Established Media Channels

We can compile and distribute press releases, email to large databases, website pop-up notices or social media announcements at short notice.

Media Training for Spokespeople

All communications should go through a single channel: a primary spokesperson. We'll make sure s/he is fully trained to handle the situation.

Our approach to crisis communication management

The way you handle your crisis determines whether it will have a negative impact or whether your clients stand by your product, service or company. Don't wait for a crisis to happen! Contact CubicICE today and we'll help you formulate an effective crisis communication strategy for your organisation.