Performance Measurement (ROI)

Actionable data increases ROI

Measuring, monitoring and analysing the performance of a marketing campaign provides critical intelligence that we use to maximise ongoing campaign effectiveness and optimise your ROI, making sure each cent spent is extracting maximum value.

Understanding success – how it was achieved and how it could be enhanced, as well as understanding tactics that were less successful – is the surest way of improving marketing performance.

We utilise a range of tools that provide sophisticated performance monitoring across both traditional and digital marketing campaigns.
CubicICE is 100% transparent in its performance measurement reporting. We ensure that each client knows and understands the exact value they are getting from each marketing activity, as well as the rationale behind various actions taken, and the effect this has on ROI.

Our performance measurement includes:

Media Monitoring

Our media monitoring partner assesses the visibility of press releases in news platforms, and as well as the value of your PR coverage.

Call Tracking

We use call tracking to monitor telephonic leads. It’s an important part of monitoring campaigns and can be used with any channel.

PPC Reporting

We can measure the precise effectiveness of paid online advertising through monitoring impressions, click-throughs and conversions.

Website Statistics

We gauge web traffic, geolocation, on-page interaction, bounce rates and conversions with a range of analytical measurement tools.

Search Engine Rankings

We monitor your page ranks for keywords relevant to your business and constantly monitor the performance of our SEO strategies.

Social Media Reporting

Besides brand awareness, we can measure the impressions and click-throughs of your social media ads to provide insight into campaign success.

Extracting key business intelligence

As far as possible, we strive for concrete performance metrics on every marketing campaign we execute! Our strength is not only in our sophisticated approach to monitoring methodologies, but in our commitment and ability to adjust and fine-tune campaigns once they've been implemented.

We accurately measure and provide performance insights into:
  • Public relations
  • Media relations
  • Digital marketing campaigns (SEO, remarketing, SEM, social media advertising, etc.)
  • Website marketing
  • Brand / Corporate ID publicity
  • Design concepts
Performance measurement is an in-depth campaign itself. Results from one aspect of the campaign can lead to changes in another aspect.

We use the Tried-And-Tested SOSTAC® model:

  • Situation Analysis (where are we now?)
  • Objectives (where do we want to go?)
  • Strategy (how do we get there?)
  • Tactics (the details of strategy, including the marketing mix and communications mix)
  • Action (the details of tactics - who does what, when - including processes & systems)
  • Control (metrics that you need to measure at different times)
We believe that performance measurement requires a holistic approach. We measure your ROI with monthly reports and quarterly in-depth analysis reports.