Search Engine Marketing

Converting search traffic into business leads

For CubicICE, the true value in search marketing is not just traffic generation, but the ability to convert search traffic into business leads in the most cost-effective way. We’re recognised experts in paid and unpaid search marketing, using it to generate millions of Rands worth of business leads for clients every single month. We have the technical, creative, copywriting, management and business understanding skills to support a website and search marketing strategy.

We use the following techniques as part of our SEM offering:
  • Pay-Per-Click (PPC)
  • Remarketing and Display Advertising
  • Search Engine Optimisation (SEO)
  • Social Media Marketing
Increase Website Visibility

You need to be listed in the top results for a search term to get any traffic. We know how to get you there.

SEM Conversion Rates up to 15%!

We’ve demonstrated sustained success in a range of markets with conversion rates of up to 15% from our PPC!

Experienced PPC Advertiser

We’ve been using Pay-Per-Click advertising since 2002 – that’s 2 years before Google even started PPC.

SOSTAC® Planning

SOSTAC® is recognised globally as best practices for SEM. This strategy underpins our complete digital service.

Think Mobile

More and more people are using mobile to access the Internet, and specific SEM strategies are needed to rank.

Demonstrate ROI

We track site traffic, conversions and click-through rates to demonstrate comprehensive ROI values.

Important considerations when selecting an SEM agency:

  • Does the agency follow best practices and use an effective planning process such as SOSTAC®?
  • Do they have the actual skills and experience internally to succeed at both paid and unpaid search campaigns?
  • Do they have proven capabilities, demonstrated through certification and successful track record?
  • Are they knowledgeable and skilled enough to successfully deal with the frequent changes to the Google algorithm? Can they identify new and important ranking considerations that go beyond on-page search optimisation and link building?
  • Does the agency have the technical, creative, copywriting, management and business understanding skills to support a website and search marketing strategy?
  • As the foundation for online success, how extensive is their research, planning and competitor analysis?
  • Do they offer a fully transparent approach to search marketing, with detailed reporting and demonstration of success?
  • Can they demonstrate experience in selected markets, combined with the ability to retain clients over extended periods?
  • Can the agency track keyword rankings in applicable search engines, identifying high value search terms based on intent and search volumes?
  • Can they demonstrate conversion, lead and ROI values (incl. email enquiries and call tracking)?

These are the values that have underpinned our success in SEM over the past 17 years.
If this sounds like the company you'd like to partner with for your SEM requirements, send us an enquiry below and our management team will call you back!