Website Development
Web development services for B2B companies
Strategy and planning form the backbone of CubicICE’s approach to web design and development. A new website development or web revamp is typically undertaken with key business objectives in mind. We start by understanding your business needs, followed by target market assessment and engagement planning.
We offer an end-to-end, in-house web service, providing professional design concepts, web copy generation, translations, search optimisation, web hosting and all support services.
CubicICE builds both database and HTML websites, as required by your business.
Our approach to B2B marketing
Search Optimisation
We optimise a range of on- and off-page website factors to ensure your site ranks well on Google to maximise web traffic.
Responsive Design
We’ll make sure your website is developed for any device – desktop, mobile and tablet. Now a Google ranking factor!
Built for B2B
We built our very own web platform designed specifically for B2B and industrial sites, optimised for Google search.
Click Flow Optimisation
Our sites don’t just look good; they’re ergonomic in use! We understand the user experience, and design for max. usability and accessibility.
Multiple Languages
Africa has emerged as a key growth market, so building websites that local people can use is critical to business growth and success.
Analytics & Reporting
By analysing, measuring and monitoring the performance of our campaigns, we extract key business intelligence and actionable information.
A lack of conversion optimisation planning reduces potential conversions by up to 75%!
Our team will guide you past the internet’s hurdles.
Meet Swooji!
To cater for the unique requirements of running lead-generating B2B websites, CubicICE built Swooji – our very own CMS platform!
Swooji is designed specifically for larger B2B database websites to allow optimum content management and optimisation so that your site ranks well and receives high-quality traffic and high-intent business leads. It’s been designed from the ground up with built-in flexibility, meaning fluid SEO parameters can be altered as Google algorithms change.
We’ve used Swooji successfully on a range of larger sites since we first used it in 2014. When websites aren’t large enough to warrant the use of a CMS platform, we build them in HTML as required, offering the full scope of web development services to our clients.
Sites tailored to your business objectives
We’ve specialised in industrial and B2B marketing for over 30 years, and the knowledge we’ve gained over this period is used in every project we do. We tailor every site we build to specific client requirements and objectives, formulated in terms of how web users are actually using the Internet to find the products and services on offer.
Our digital team will work with you to plan the architecture, navigation, usability flow and conversion process of your website as your business requires.
Once your website is live, we continually monitor and measure its performance with in-depth analytics and reporting facilities. We’ll also constantly maintain and optimise your site according to your business strategy and ongoing updates to the Google algorithm.
Leaders in search engine optimisation
As Google and other search engines become smarter, continuously trying to improve the user experience, so websites need to adapt to these changes to remain relevant in search results.
Simple link-building, on-page optimisation and SEO plug-in modules for CMS platforms are outdated in today’s competitive online market. Today, over 200 ranking factors are used by Google to determine what is relevant content, so it’s critical to partner with a digital marketer that has the expertise to build and maintain websites according to current best practices.
CubicICE is an SEO-certified company and a Google Partner, with a digital team at the very forefront of effective digital strategy consistently delivering successful results for our clients.
Find out more about our SEO.
Our clients’ successes
Paid Search
SANY
Heavy construction equipment manufacturer & services provider.
Aug 2023 – Feb 2024 (6 months)
4M+
Impressions
37,201
Clicks
67%
Engagement
561
Total Leads
Organic Website Marketing, Paid Search & Live Chat
Bosch Rexroth
Africa’s leading hydraulics, pneumatics & automation provider.
A fully integrated digital strategy that grows in strength annually!
Website Leads:
2021: + 15k
2022: + 22.4k
2023: + 25.5k
Paid Search Leads:
2021: + 3.7k
2022: + 5.7k
2023: + 4.3k
Live Chats Leads:
2021: + 1.4k
2022: + 1.3k
2023: + 4.3k
Sales:
2021: + R28 M
2022: + R30 M
2023: + R50 M
Website Leads:
2021: + 15k
2022: + 22.4k
2023: + 25.5k
Paid Search Leads:
2021: + 3.7k
2022: + 5.7k
2023: + 4.3k
Live Chats Leads:
2021: + 1.4k
2022: + 1.3k
2023: + 4.3k
Sales:
2021: + R28 M
2022: + R30 M
2023: + R50 M
Organic Website Marketing, Paid Search & Google Business Profile
Truco
Leading rubber manufacturer & services provider for industrial industries.
Jul 2023 – Dec 2023 (6 months)
Advert Reach:
16.7 million people saw Truco’s adverts.
Interactions:
472 000
Website Leads:
8 305 potential customers
Organic Traffic:
1.31 million people via Google search