Search Engine Optimisation (SEO)
Securing online market share for your company
Can your company’s website be found on Google when people search for your products and service offerings? With over 90% of business purchases starting with an Internet search, you can’t afford not to!
Getting your company to feature among the first few results for a Google search is achieved through an online methodology known as search engine optimisation (SEO). The higher your website ranks on Google, the more Internet traffic – and thus potential sales leads – it will get: the first 10 results of a Google search receive about 92% of the traffic, with the first 3 results receiving over 60% of that traffic.
Without an SEO strategy, it’s almost impossible to attract any search engine traffic to your site – without paying for it. That’s why, right now, getting among this prime real estate should be a key marketing objective for any company!
CubicICE is a leading SEO agency in Johannesburg, managing the web accounts of some of Africa’s largest B2B brands. A Google Partner, SEO-Certified Professional and Web Analytics Association Member, our SEO specialists help increase search engine marketing share to generate quality business leads for our clients.
“This team is ready and able to give any organisation a serious competitive advantage.”
Jim Sterne, Chairman,
Web Analytics Association
Our SEO service include:
SEO packages tailored to your needs
Our client focus is to deliver tailored SEO services according to your unique business requirements in relation to online search and market competitiveness. We work with our clients to map out priority keywords, and optimise your website so that it becomes a lead generation machine for this search engine traffic.
Ongoing research of search trends & competitor analysis
Thorough online research into the search traffic relating to your business precedes any web optimisation strategy. Competition for relevant traffic needs to be researched, and new, valuable SEO opportunities identified that can bring quality traffic to your website.
On-Page and technical optimisation
If you already have a website, we conduct end-to-end SEO audits that provide a guideline of immediate SEO requirements. We'll make sure you're avoiding a potential Google penalty that can hurt your site. Once any in-house site and web design issues are ironed out, our SEO team will begin to build content in line with the latest SEO strategies.
Full web analytics reporting tracks performance and provides ROI
We constantly monitor changes to your search engine rankings, and track and measure all the analytical data of your organic traffic. This intelligence is crucial in understanding your site's user experience; how website performance can be further optimised; as well as in providing you with a complete, detailed report of your online marketing return on investment.
Let's get your website ranking!
Increase Web Traffic
Draw traffic from Google to your site by becoming a top-listed result for your product and service offerings.
High Lead Quality
SEO leads have far greater close rates (avg. 14.6%) than leads generated through outbound marketing activities (avg. 1.7%)!
Cost-Effective
You don't pay Google to get your website ranking: it's done by producing high-quality content that's optimised for search engines.
Brand Awareness
Having your website appear more frequently in search results means increased exposure for your brand.
The Low-Down on SEO
Content is for people, but people find content through search engines. The collection of content supplied to any given search is delivered as search results in descending order of relevance (as the search engines understand it).
For the search engine to succeed, providing the best user experience, where that user spends the least amount of time and effort finding the answer to his/her search query, is the key objective. And at the root of this success is the ability of its algorithms to accurately match user intent with the highest-quality content on the web.
Search engine optimisation is all about structuring your website - both at a technical and content marketing level - within this algorithmic framework. With no one-size-fits-all approach and certainly no precise pointers from Google on how this should be done, you need an SEO agency that combines an in-depth understanding of today's search engine mechanics with the creative and analytical ability to build content in line with your market requirements.
Is SEO the right strategy for my business?
Search engine optimisation helps your site rank in the organic section of the search results page (SERP). While getting your website ranking high on the first page of the SERP is one of the most valuable online marketing strategies you can invest in, and while it is unpaid lead generation, it's not a quick fix.
Businesses looking for faster lead generation results from search engine traffic can also consider Google Ads. Google Ads is the paid advertising component of search engine marketing. These ads appear along the top, bottom and sometimes side of the SERP, and advertisers can pay for the position of their ad (called a pay-per-click or PPC ad) according to how much they're willing to spend on their cost-per-click.
Here are some of the major differences between SEO and Google Ads to consider when looking at search engine marketing:
It's clear that SEO and Google Ads offer distinct advantages and optimum scenarios of use. When used together as part of a holistic search engine marketing plan, companies can look to gain more immediate results with Google Ads while building on their SEO profile that will deliver the long-term online marketing objectives and ultimately limit the need for paid media.
Speak to our management team about building your website visibility on Google today!
Our approach to SEO:
At CubicICE, we understand that Search Engine Optimisation:
Looking to grow in Africa?
Google has placed more emphasis on delivering location-specific search results to users looking for products and services. Websites, accordingly, need to be optimised for these localised searches in order to be deemed a relevant search result for that enquiry.
When targeting markets in countries outside of South Africa, the best SEO strategies are highly localised, with considerations such as local language use and language variations, technical environment (most popular device types, etc.), and so on, of crucial importance to your online presence and conversion rate.
As a premier digital marketing agency in South Africa, we've helped companies take their search engine marketing beyond SA's borders with location-sensitive SEO services that work in tandem with their overall online marketing activities.
Grow your reach outside of South Africa with a leading SEO company. Click here to send us your requirements!
How we will help your brand:
Knowledge, planning, implementation and management are the key factors that separate us from the thousands of other so-called professional SEO companies out there.
Typically working with a client, CubicICE first works to identify both brand and non-brand search terms, with the objective of understanding monthly search volume, search intent and competitiveness, followed by establishing a ranking priority list. This list can be anything from 20 to 200 search terms to start.
From there CubicICE formulates a strategy with objectives, timing and required effort planning. In most cases we would use SOSTAC® planning, as this sets benchmarks and allows for in-depth planning and assessment over a period of time. Get your site Google compliant with a leading SEO agency today!
Does social media help SEO?
According to Matt Cutts, the former head of Google's web spam team, social media signals are no longer considered in the Google algorithm. At the time, it caught many SEO companies off-guard. But whereas it may no longer feature in Google's post-2014 algorithms, savvy online marketing companies understand the indirect impact social media marketing can have on a website's rank in 2018.
Like search engines, social media is a helpful digital marketing tool for increasing the reach of your website content. Social media marketing can get your content to new audience segments, and if the content is useful or helpful, it's more likely that it could start generating backlinks from new websites. And that's where your content marketing goes to the next level.